Learn how Google Merchant Center custom labels help you group products by margin, seasonality, inventory, and performance—so Shopping and Performance Max campaigns get cleaner structure, better budget control, and clearer reporting.

Optimize Merchant Center with Custom Labels for Smarter Shopping Campaigns

Most ecommerce stores waste 30-40% of their Google Shopping budget on underperformers. Custom labels let you fix that in under 30 minutes

Need help launching or scaling Google Ads for your store? Our expert team can build, optimize, and scale your ads to grow your business.
👉 Book a free strategy session here: https://keycommerce.com/strategy-session/?utm_source=youtube&utm_medium=organic&utm_campaign=how_to_use_custom_labels_to_control_your_google_shopping_and_pmax_campaigns&utm_content=description 

Prefer to do it yourself with support? Join our live support calls + courses inside KeyCom Academy 
👉 https://www.skool.com/keycom?utm_source=youtube&utm_medium=organic&utm_campaign=how_to_use_custom_labels_to_control_your_google_shopping_and_pmax_campaigns&utm_content=description 

Most store owners are overspending on products that never convert while their winners get starved of budget. Custom labels fix that by letting you organize your products based on what actually matters: margin, performance, season, and inventory.

In this video, I'll show you exactly how to set up and use custom labels to structure smarter campaigns, using a real client account as an example.

🎯You'll learn:

- What custom labels are and why they give you more control than Google's default groupings
- How to find and add custom labels in Google Merchant Center
- Real examples: organizing by bestsellers, margin, season, design, and low-traffic products
- How to use supplemental feeds to add labels in bulk (the fastest method)
- How to structure Performance Max campaigns around custom labels to protect spend on winners
- How to exclude underperformers and prioritize high-margin products

This strategy works best for stores ready to move beyond basic campaign setups. If you're tired of Google deciding where your budget goes, custom labels give you the structure to bid smarter and scale profitably..

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🕘 Timestamps:
00:00 → Intro
00:27 → What Are Custom Labels
01:16 → Finding and Using Custom Labels: A Real Store Deep Dive
04:28 → How To Add Custom Labels
05:35 → Exploring Custom Labels in Google Ads
06:30 → More From Us 
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All Links I Mention Here: 👇
📚 FREE GOOGLE SHOPPING FULL COURSE:
Want to learn everything about Google Shopping —from setup to scaling? Watch our complete free course here: https://youtu.be/DicbZ7wfjyM 
_________
✅ For weekly videos on scaling your ecommerce store, subscribe here: https://keycommerce.com/Subscribe

How to Master Google Merchant Center Custom Labels

Step-by-step guide to optimizing your Google Merchant Center product feed: titles, GTINs, images, pricing sync, and custom labels to lower CPCs, reduce disapprovals and increase conversions.

Optimize GMC Product Feeds — Boost Google Shopping ROI

👉 Struggling to get real profit from Google Ads? Our team fixes feeds, builds campaigns, and scales stores every day. Book your free strategy call here: https://keycommerce.com/strategy-sess?utm_source=youtube&utm_medium=organic&utm_campaign=how_to_optimize_your_product_feed_%26_data_in_google_merchant_center_&utm_content=description 

🎓 Prefer to do it yourself with support? Join our live support calls + courses inside KeyCom Academy 👉 https://www.skool.com/keycom?utm_source=youtube&utm_medium=organic&utm_campaign=how_to_optimize_your_product_feed_%26_data_in_google_merchant_center_&utm_content=description

In this video, we’ll teach you how to enhance your product data in Google Merchant Center Next. From refining product titles to utilizing attributes like GTIN, MPN, and custom labels, this guide equips you to increase ad relevance and ROI. Whether you’re selling apparel or unique items, our tips ensure your campaigns perform at their best.

Optimize smarter, compete better, and watch your Google Shopping campaigns generate more sales and profits. 🚀

🔥FREE CHECKLIST: Get the Optimization Schedule and Checklist and Sizing Guide here: ➡️ https://keycommerce.com/google-shopping-course/google-shopping-optimization-checklist/

🎥 Watch This Next: https://www.youtube.com/watch?v=GqKe97QlVjY
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Who Are We? 
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We’re a team of Google Ads Ecommerce marketers that love tinkering and tweaking our client’s ads to generate more sales and profits. Operating since 2015, we’ve worked with hundreds of Ecommerce stores to set up their Google Ads, Google Merchant Center accounts, and everything in between.
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⚡️ FREE AUDIT: Apply to get a FREE Google Ads Audit [limited per month] 
 👉https://keycommerce.com/our-services/free-google-ads-audit/?utm_source=youtube&utm_medium=organic&utm_campaign=how_to_optimize_your_product_feed_%26_data_in_google_merchant_center_&utm_content=description 
⚡️ FREE GOOGLE SHOPPING COURSE! 
👉https://keycommerce.com/google-shopping-course/start-here/

🙋‍♂️ Have a question about optimizing your product feed in GMC Next? Drop it in the comments below, and we’ll get back to you!

🕘 Timestamps: 
0:00 Introduction
0:38 Optimization Example 
1:30 Google Optimization Schedule & Checklist
1:45 Product Section Overview
2:19 Product Page Link  Optimization
2:24 Product Title Optimization 
3:12 Brand Attribute Optimization
3:25 Product Description Optimization
3:50 Product Images Optimization
4:04 Price, Condition & Availability 
4:48 Product Identifiers Optimization
7:20 Product Labels Optimization
7:55 Apparel Product Details 
10:05 Additional Product Details

#GoogleShopping #GoogleAds #EcommerceMarketing

How To Optimize Your Product Feed & Data In Google Merchant Center

Use Google Merchant Center custom labels to segment products, bid by margin, automate seasons, and protect top sellers — step-by-step setup and strategies.

Master Merchant Center Custom Labels to Boost Shopping & Performance Max

Step-by-step guide to optimize Google Shopping feeds: price validation, title & GTIN fixes, better images and Merchant Center hygiene to lift impressions, CTR and sales.

Google Shopping Feed Checklist — Boost Impressions, CTR & Conversions

🚀 Join the #1 Google Ads Skool community for live Q&A calls, my courses, and direct access to me and my team. 
 https://www.skool.com/copilot/about

📈 Get a FREE Google Ads Review from our team: 
https://growmyads.com/google-ads-account-review-form/

🎥 Mentioned Videos:
https://youtu.be/_RZrD5BQkOU

Google Shopping Feed Optimizations for 10X Growth (2026 Updated)

Optimize your Google Shopping campaigns with advanced product labelling, scoring, and segmentation techniques to boost ROI.

Enhance Google Ads with product structure

Optimize Google Shopping ads with automatic product labeling. Enhance campaign management and ad performance using targeted tools.

5 tools to Segment Products in Your Google Shopping Ads

Turn Google Ads under $8k/month into profit-first campaigns. A 1-hour Clarmix + Merchant Center + Performance Max setup to prioritize profitable SKUs and cut wasted spend.

Automate Profit-First Google Ads for Small Budgets under $8,000 per month

⇩⇩ Clique sur “Afficher Plus…” pour plus d’infos ⇩⇩⇩

👉 Découvre Clarmix ici :
https://clarmix.com/?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix

🗓️ Audit Google Ads Gratuit → https://www.ceos.fr/contact?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix

⸻

Tu gères des campagnes Google Ads, mais t’as toujours du mal à savoir si chaque euro investi te rapporte vraiment ?
C’est exactement pour ça que j’ai créé Clarmix.

Dans cette vidéo, je te montre l’outil qu’on a développé chez Céos pour t’aider à piloter ton compte Google Ads avec clarté et rentabilité.
Fini les tableaux illisibles et les KPI qui se contredisent : avec Clarmix, tu comprends où part ton budget, ce qui crée de la marge et ce qui détruit ta rentabilité.

Grâce à cet outil, tu vas pouvoir identifier tes produits vraiment profitables, éliminer les poches de pertes invisibles dans ton compte, prendre des décisions plus vite et plus justes et surtout, scaler proprement sans flinguer ta marge

Que tu sois e-commerçant ou responsable acquisition, Clarmix te donne une vision claire, actionnable et alignée sur ton business.

⸻

▬▬▬▬▬▬▬▬▬ 🔗 LES LIENS ET RESSOURCES INDISPENSABLES ▬▬▬▬▬▬▬▬▬

• 🎯 Vidéo : Comment installer un tracking ?→ https://youtu.be/4wQMk3tdJZc
• 📘 Article : Scaler son compte Google Ads sans perdre en rentabilité → https://www.ceos.fr/blog/guide-4-etapes-pour-scaler-un-compte-google-ads-sans-perdre-en-rentabilite?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix
• 📊 Article : Analyse complète d’un compte e-commerce → https://www.ceos.fr/etude-de-cas?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix


▬▬▬▬▬▬▬▬▬ 📈 QUI SUIS-JE ET BOSSER AVEC MOI ▬▬▬▬▬▬▬▬▬

🗓️ Pour bosser avec moi → https://www.ceos.fr/contact?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix
🏆 Nos études de cas → https://www.ceos.fr/etude-de-cas?utm_source=youtube&utm_medium=social&utm_campaign=video-clarmix

Je m’appelle Pierre-Baptiste et je suis le cofondateur de Céos.
• 25M€ de budget Google Ads gérés chaque année
• 45+ e-commerçants accompagnés (Fitness Boutique, Equi-Clic, Wopilo…)
• Une équipe de 10 experts ultra-pointus sur Google Ads et le e-commerce

Et j’ai aussi lancé mon propre site e-commerce :
• 600k€ de CA HT en 2022
• 1M€ en 2023
• 1,4M€ en 2024 — 80 % généré via Google Ads

#ecommerce #googleads #clarmix #data #rentabilité #pilotage 


▬▬▬▬▬▬▬▬▬ MES AUTRES RÉSEAUX SOCIAUX ▬▬▬▬▬▬▬▬▬

➡️ Linkedin : https://www.linkedin.com/in/pierrebaptist/
➡️ Twitter : https://twitter.com/pierrebaptist
➡️ Instagram : https://www.instagram.com/pb_lelephant/
➡️ TikTok : https://www.tiktok.com/@pb_lelephant
➡️ Chaîne de mon associé : https://www.youtube.com/c/JérémyMénard

▬▬▬▬▬▬▬▬▬ CHAPITRAGE ▬▬▬▬▬▬▬▬▬

00:00 Introduction
01:09 Les outils actuels sont limités
03:34 L'outil Clarmix
09:06 Le tutoriel dans GMC et Google Ads

Petit budget Google Ads : Le nouvel outil pour optimiser tes campagnes.

Step‑by‑step answers to technical Google Ads questions: campaign choice, PMax feed‑only vs full‑asset, audience signals, tracking and cross‑sell measurement.

Performance Max & Google Ads: Technical FAQ on Feed‑Only, Tracking & Cross‑sell

⇩⇩ Clique sur “Afficher Plus…” pour plus d’infos ⇩⇩⇩

Tu gères déjà des campagnes Google Ads, mais il te reste encore des zones floues sur la bonne manière de structurer, piloter ou optimiser ton compte Google Ads ?
Dans cette vidéo, je réponds aux questions qu’on me pose le plus souvent en commentaire, avec une approche claire, structurée et directement applicable.

On parle des fondamentaux : lancer et structurer ses campagnes, utiliser les bons signaux et le bon tracking et comment analyser efficacement ses performances avec le ROAS.

Bref, si tu veux éviter de faire des erreurs qui plombent tes résultats, cette vidéo devrait te faire gagner pas mal de temps (et d’argent).

▬▬▬▬▬▬▬▬▬ 🔗 LES LIENS ET RESSOURCES INDISPENSABLES  ▬▬▬▬▬▬▬▬▬

• 🔍 Audit Google Ads Gratuit → https://www.ceos.fr/contact?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads
• 💌 La newsletter pour faire +30% de CA cette année → https://www.ceos.fr/newsletter?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads
• 💼 Mon profil Linkedin → https://www.linkedin.com/in/pierrebaptist/
• 📚 Le Blog → https://www.ceos.fr/blog?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads
• 🎤 Écouter le podcast ecommerçons. → https://www.youtube.com/playlist?list=PLGo4-kynta6Kl2-lOpy_EVZ0whTJZxgt5

• Tutoriel pour optimiser ton flux Shopping → https://www.ceos.fr/blog/comment-creer-un-flux-google-shopping-optimise?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads
• Article sur l’analyse des ventes croisées → https://www.ceos.fr/blog/comment-utiliser-les-ventes-croisees-dans-google-ads-et-une-strategie-dexpert-devoilee?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads

▬▬▬▬▬▬▬▬▬ 📈 QUI SUIS-JE ET BOSSER AVEC MOI ▬▬▬▬▬▬▬▬▬

🗓️ Pour bosser avec moi, programme un échange → https://www.ceos.fr/contact?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads
🏆 Nos études de cas et succès → https://www.ceos.fr/etude-de-cas?utm_source=youtube&utm_medium=social&utm_campaign=video-faq-google-ads

Je m’appelle Pierre-Baptiste et je suis le cofondateur de Céos
• 25M€ de budget Google Ads gérés par an
• 45+ e-commerçants accompagnés (Fitness Boutique, Equi-Clic, Wopilo…)
• 10 experts ultra-pointus sur Google Ads et le e-commerce

J’ai aussi lancé mon propre site e-commerce, avec plus de 80 % du chiffre généré via Google Ads
• Lancement : 2021
• 600k€ de CA HT en 2022
• 1M€ de CA HT en 2023
• 1,4M€ de CA HT en 2024

#googleads #ecommerce #ppcads #adsstrategy #sea #adsense 

▬▬▬▬▬▬▬▬▬ MES AUTRES RÉSEAUX SOCIAUX ▬▬▬▬▬▬▬▬▬

➡️ Linkedin : https://www.linkedin.com/in/pierrebaptist/
➡️ Twitter : https://twitter.com/pierrebaptist
➡️ Instagram : https://www.instagram.com/pb_lelephant/
➡️ Tiktok : https://www.tiktok.com/@pb_lelephant
➡️ Chaîne de mon associé : https://www.youtube.com/c/JérémyMénard

▬▬▬▬▬▬▬▬▬ DESCRIPTION ET CHAPITRAGE ▬▬▬▬▬▬▬▬▬

Chapitres :
00:00 Introduction
00:55 Lancer et structurer ses campagnes
09:08 Optimiser avec les bons signaux et le bon tracking
12:46 Analyser les performances

Google Ads : Je réponds (enfin) à vos questions les plus techniques.

Import a Clarmix XML feed into Google Merchant Center, map custom attributes, schedule daily updates, and configure segmentation to improve your Shopping campaigns and ROAS.

Step-by-step: Connect Clarmix XML to Google Merchant Center for Smarter Shopping ROAS

How to connect Clarmix to Google Ads and Merchant Center

Run a 5-minute Google Ads Shopping audit with Clarix to find costly SKUs, classify products, sync labels to Merchant Center, and reclaim wasted budget.

5-Min Google Shopping Audit: Stop Wasting Ad Spend & Boost ROAS

Stop Wasting Google Ads Shopping Budget with Clarmix

Discover how Clarmix analyzes your Google Ads campaigns, labels SKUs by profitability, and recommends actions to exclude costly items, reallocate budget, and raise ROAS for e‑commerce Google Ads.

Clarmix blog 🧠

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